Harnessing Behavioral Science to Optimize Physical Activity Messaging and Communication in Patients and General Population

About this course

Physical Activity (PA) guidelines play a critical role in efforts to increase participation. It is useful to consider how to optimize our communication strategy impact on participation based on the latest behavioral science. New exercise science suggests that people’s behavioral choices are more based in feelings and emotions than rational thought. New practical research and message design strategies are harnessing this new science to optimize physical activity messaging strategies targeting distinct populations across health care and population contexts. This course will (a) contextualize current recommendations within the historical context of our public health efforts; (b) describe new exercise science/behavioral perspectives about how to most efficiently impact physical activity decision making and behavior; (c) feature empirical data showing that different physical activity messages resonate with distinct target audiences; and (d) propose pragmatic communication strategies to increase the engagement of patients and the general population based on the emergent thinking and science.

What you will learn

• To describe the impact of physical activity guidelines on behavior
• To explain the latest behavioral theory and science and its application to the promotion of physical activity
• To identify 2 strategies for effective physical activity communication and effective interventions to improve physical activity

Save when you bundle

• Recertification Booster: 15 CECsReach 15 CECs, 15% off
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• Full Renewal: 45 CECsReach 45 CECs, 25% off
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