Reframing Exercise: Why Our Approach to Exercise Counseling Causes Harm and What Science and Practice Show is a Better Way

About this course

Despite over 40 years of promoting exercise to the general population and counseling patients about the benefits of physical activity the majority are still not regularly physically active. Have you ever wondered why it is that most people choose not to move given the multitude of evidence-based health and well-being benefits? This provocative presentation will explain the surprising reasons why our promotion and counseling of physical activity keeps patients stuck in a cycle of starting and stopping but not sustainability. Using story and science, University of Michigan sustainable-behavior-change researcher and coach Michelle Segar, PhD, MPH, MS will review the science explaining why our traditional exercise conversation shoots patients in the foot before they walk out the door and present new strategies to cultivate lasting physical activity motivation based on research related to neuroscience, decision making, and marketing. Attendees will learn new ideas they can easily insert into their physical activity conversations and promotion.

What you will learn

• Identify two behavioral motives that undermine high-quality motivation for exercise
• Identify one science-based reason that these motives undermine lasting exercise/physical activity motivation and behavior
• Explain one new metaphor for discussing exercise with patients

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