Online course · 1 CEC

Strategies to Maximize Onsite Membership Sales

Presented by ACSM in partnership with Medical Fitness Association (MFA).

About this course

David Evans has mystery shopped over 700 fitness centers and learned there is definitely a right and wrong way to sell fitness center memberships onsite. He recognized exceptional sale experiences rarely occur. This presentation will focus on the appropriate way to transition a "warm prospect" (someone who has entered the door) to becoming a motivated member. It has little to do with the facility and everything to do with learning the prospect. Implementing the right onsite process will increase your center's membership close rate.

What you will learn

  • Explore the difference between transactional and interactional sales process
  • Learn how to effectively evaluate and engage prospects to "close their own sell"
  • Understand key attributes of exceptional membership sales teammates

Save when you bundle