Journal CE · 1 CEC

Evidence-based Social Media Content Creation Strategies for Exercise ​​Professionals

Participants in focus groups share what kind of fitness-related content they like seeing on social media, as well as types of content they would like to see. Exercise professionals can keep the ten suggestions highlighted in this course in mind when creating and sharing their expertise on social…

About this course

ACSM's Health & Fitness Journal® July/August 2025

What you will learn

  • Are you an exercise professional who wants to grow your following social media? Apply our suggestions which include getting to know your audience, being transparent about your credentials, and practicing good science communication to improve your content and grow your following.
  • Do you want to share your fitness expertise on social media? Use these evidence-based suggestions to create inclusive and engaging content for your audience.
  • Are you an exercise professional who mostly views content on social media instead of creating it? Try applying our suggestion of “get savvy” by using the in-app tools to better curate your feed and scroll more mindfully.

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